As an Advertising and Entertainment ‘player/coach’ creative I have held senior positions at culture shaping companies like MTV, Digital Kitchen and Vice among others. Most recently as Chief Creative Officer, Sid Lee USA. I have built and led multiple creative teams delivering award-winning brand platforms, experiences and campaigns, and I love being ‘in the work’.

As a Copywriter with a Masters in Film, an eye for design and a deep passion for world building, I'm also a die-hard ‘story’ disciple.

I have helped premium brands like The North Face, Sony, Warner Brothers, Canada Goose, LA Rams, UnidosUS, Guinness, Vice, MTV, Adidas and Dos Equis tell their stories.

Along the way I’ve had the good fortune to work with top film, sports and music talent including Deadpool, Borat (Sacha Baron-Cohen), Snoop, Justin Timberlake, Angelina Jolie, Pélé, Coldplay, Tom Cruise and many more. Even a U.S. presidential candidate (but that’s a story for another time). Weirdly, I’m also the guy who got to name the Dome, home to the Los Angeles Clippers.

Along with an M.A. from London Film School, I also have an Emmy, D&AD, Promax’s, Media&Marketing - and other awards. And I have been a speaker at Cannes, Magdalena and onedotzeo festivals.

I'm Danish, was born in Kenya, raised mostly in London and currently live in LA with my family. And I hug my greencard to sleep every night.

Backstory

How I Like To Work

To tell any powerful story or get to that unicorn idea, before even picking up a pencil, I believe in the hard graft of unearthing simple but unique insights.

I’m super jealous of these:
You’re not yourself when you’re hungry. (Snickers)
Everyone fears the day you turn into your parents (Progressive)

I’m kinda proud of these:
You don’t realize you’ve settled, until it’s too late. (Dos Equis)
Never go back to normal, it wasn’t great to begin with. (The North Face)

These truths are uniquely part of the human experience, and I am fascinated by characters from all walks of life. And more than specific trends, channels, tools or technology I believe that only by excavating a unique tension-laced human truth can we craft compelling stories and ideas - for any format or platform. And it’s hard work, but always worth the sweat and tears. Especially in this oversaturated and algorithmic era of ‘meh’ we seem to be living through. A true, unexpected emotional insight can be the foundation for breakthrough work that keeps on giving, and might just open fresh and unexpected spaces for a brand to authentically play.

We are all measured by our actions, more than our words. And our true character values are revealed in times of stress. The key is how we frame and tell our stories about those actions and values, both to ourselves and to others. So to be part of culture and to connect, brands need to know how to shape a compelling story about what they do, and how they do it. 

Traveling a lot as a kid, and luckily later throughout my career, has fostered an insatiable appetitite for ‘new’. I love meeting new people, learning and following my curiosity. I love my work and I stay open to experiences and am always hunting for new ideas. And it all seems to come together under the art of storytelling.  

So, what’s your story?