As a senior Advertising and Entertainment ‘player coach’ creative I have held positions at culture forward companies like MTV, Digital Kitchen and Vice among others. Most recently as Chief Creative Officer, Sid Lee USA.

I have built and led multiple teams in delivering award-winning campaigns, experiences, identities and platforms. And I love being in the work.

And as a Copywriter at heart, with a Masters in Film & Screenwriting, an eye for design and a deep passion for world building, I'm also a die-hard ‘story’ disciple. I believe the stories brands tell and how they tell them shapes who they are, and who they can be.

I have helped premium brands like The North Face, Sony, Warner Brothers, Canada Goose, LA Rams, UnidosUS, Guinness, Vice, MTV, Adidas, Dos Equis and more tell their stories.

Along the way I’ve had the good fortune to work with top film, sports and music talent including Deadpool, Borat (Sacha Baron-Cohen), Snoop, Justin Timberlake, Angelina Jolie, Pélé, Coldplay, Tom Cruise and others. Even a U.S. presidential candidate (but that’s a story for another time). Weirdly, I’m also the guy who got to name the Dome, home to the Los Angeles Clippers.

Along with a Master from London Film School, I also have an Emmy, D&AD, Promax’s, Media&Marketing - and other awards. And I have been a speaker at Cannes, Magdalena and onedotzeo festivals.

I'm Danish, was born in Kenya, raised mostly in London and currently live in LA with my family. And I hug my greencard to sleep every night.

How I like to work