As a senior Advertising and Entertainment ‘player coach’ creative I have held positions at culture forward companies like MTV, Digital Kitchen and Vice, among others. Most recently as Chief Creative Officer, Sid Lee USA.

I have built and led multiple teams in delivering award-winning brand marketing campaigns, experiences, identities and platforms.

And as a Copywriter at heart, with a Masters in Film & Screenwriting, an eye for design and a deep passion for world building, I'm a die-hard ‘story’ disciple. I believe the stories brands tell and how they tell them shapes not only how they connect and who they are but also who they can be.

I have helped premium brands like The North Face, Sony, Warner Brothers, Canada Goose, LA Rams, UnidosUS, Guinness, Vice, MTV, Adidas, Dos Equis and more, reinvent their brands, and tell their stories.

Along the way I’ve had the good fortune to write for and direct top film, sports and music talent including Deadpool, Borat (Sacha Baron-Cohen), Snoop, Justin Timberlake, Angelina Jolie, Pélé, Coldplay, Tom Cruise and others. Even a U.S. presidential candidate (but that’s a story for another time). Weirdly, I’m also the guy who got to name the Dome, home to the Los Angeles Clippers.

Along with a Masters from London Film School, I also have an Emmy, D&AD, Promax’s, Media&Marketing - and other awards. And I have been a speaker and judge at Cannes, Magdalena and onedotzeo festivals.

I'm Danish, was born in Kenya, raised mostly in London and currently live in LA with my family. And I hug my greencard to sleep every night.