Gotham Knights

To hype the upcoming DC Comics’ Gotham Knights game launch, we created a two phased approach. First - a deep online scavenger hunt for hardcore fans to unlock the trailer through exclusive content and story world map fragments.

Second - we sent out highly prized influencer kits, inviting them to a masquerade ball in memory of Bruce Wayne at DC Comic’s Fandome event, complete with mask, newspaper (full of easter eggs) and more. We also created an instagram filter that initiates you into the Court of the Owls.