Krispy Rice

The brief - Design the brand for one of the first ghost kitchens designed for the lunchtime sushi crowd and dedicated food delivery services. The name was based on SBE parent restaurant Katsuya’s best selling item - Krispy Rice.

Idea - The vibe needed to signal casual and quick but at the same time communicate great quality. The whole design concept fell out of the word Genki! which came from our talented designer Nayoung. Genki means ‘good’ or ‘fine’ and is used like a casual greeting among friends in Japan.

Work - We designed everything from aprons to napkins, to menus to pins, including a pairing guide for types of sushi and dip. My favorite touch was Nayoung adding the heart shape to the mouth.

Digital Kitchen: Designer Nayoung Heo, CD Nico Gibson.